Discover how website speed impacts user experience and business results for UK companies.
Table of Contents
Website speed is critical for user experience and business success. Here's why and how to improve your site's performance.
Why Website Speed Matters
- 47% of consumers expect a page to load in 2 seconds or less
- 40% of visitors will leave if a page takes more than 3 seconds to load
- 1-second delay can reduce conversions by 7%
- Page speed is a ranking factor for Google
How to Improve Website Speed
1. Optimise Images
Compress images without compromising quality. Use modern formats like WebP.
2. Enable Caching
Use browser caching to store static assets locally on users' devices.
3. Minify Code
Remove unnecessary characters from HTML, CSS, and JavaScript files.
4. Use a CDN
Content Delivery Networks distribute your content across multiple servers globally.
5. Reduce Server Response Time
Optimise your hosting, use caching, and reduce database queries.
Conclusion
Fast websites deliver better user experiences and higher conversions. Contact us for website speed optimisation.